What is Graphic Design?
Hello and welcome to graphic design world.
We gonna start From what graphic design is and skills need to be a graphic designer.
- Design theory
- Education you need
- Equipment you need
- Graphic design portfolio
- Interview advice
this article is for anyone at any level. So if you’re interested in graphic design
and considering becoming a graphic designer,
In this Article I’m going to attempt to answer this question and give you my take on it from my experience.
so what is graphic design? Well let’s start simple. So with graphic design we have two things:
We have Graphic and Design.
Graphic is visual, which is associated with art, imagination and expression, involving many mediums such as drawing painting engraving or lettering given clear and explicit detail.
or in layman language, To convey the audience through image, Text, colors, symbols and design is called as Graphics Design.Which is known as Visual Communication Visual Design or Visual Composition.
So the graphic part of graphic design is made up of visual elements, the building blocks of design.The basic visual elements that combine to create graphic design include the following:
Line, Colour, Shape, Texture, Space, Form and Typography
Through the harness of our artistic expression we choose these visual elements and arrange them on a surface in a layout, in short to convey an idea.
Now the second part is design, which is to decide upon the look and function of something before it is made. So design is thinking, problem solving and practicality…. theory.
In graphic design there are rules that can be considered.These rules are called ‘The principles of design’.These principles all have a relationship between each other and appear in every well designed piece of work you see.So the design principles make the design in ‘graphic design’. A good grasp of design theory will mean there is always substance behind your work.
The key principles of design are:
Contrast, Hierarchy, Alignment, Balance, Proximity, Repetition, Simplicity and Function.
When we bring both the visual elements and the design principles together we have graphic design.it is not drawing, it is not painting, it is not creating a poster or a quick logo on your computer, these things are the means to the end and are skills in their own right.
It is not about making things look pretty, It is the organisation and presentation of information,developed through a creative process for a particular function.
In graphic design we must first understand information, a message or a brief and then research, think, imagine and develop and create a solution, a concept in order to communicate that information, tell a story, a message or idea in a visual way.It’s only once we have a solid idea developed through the design process we can use our skills with layout, colour, typography and creative tools to bring that idea to life
Once upon a time that would have been with just the aid of a pencil or a paint brush on paper.Today it’s all those things and more. Today we also have cameras, computers and printers,since the invention of the print press which enabled reproduction on a mass scale,it has been used to communicate and spread messages worldwide. Through the evolution of technology, today we are surrounded by an abundance of visual communication. Today it is implemented across a
broad spectrum of media both print and digital such as:
Advertising, Branding, Web design, Interface design, Magazine layout, Paper engineering and packaging, TV, Motion graphics, Infographics, Signage, Art and Installations and Digital art. If you are looking to pursue a career in graphic design you will inevitably end up creating work across one of those sectors. Over many decades in the past it has shaped culture through pop art, political art and commercial art.
Today graphic design has a big commercial side, it’s associated heavily with commerce and used to sell and advertise things, but that’s not all it has to be.The power of graphic design to inform, influence and instruct on a commercial level can also be used to educate and inspire a generation. I believe graphic design is the unity of two opposing forces, artistic expression and practical application, design theory.
As a graphic designer these two forces will always be at odds with each other in your mind. when you can harness these two forces together in harmony, then you can create great visual communication. So that’s an introduction to what graphic design is. For any of you that were unsure of what graphic design is. In this article I mentioned that graphic design is made of two things visual elements and design principles.
I hope that has helped to explain.
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