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Creative Thinking for Design?

There have you noticed that the world is full of problems, there are big hairy problems like poverty and disease and small annoyances like misplacing your keys. “However the geniuses at Stanford have come up with a process that will broaden your perspective and help you create better solutions no matter the type of problem this process is called design thinking”.

And it’s here to change the way you tackle problems Design Thinking encourages people to explore an alternatives creating options that had not existed before Design Thinking is successful because it focuses on the needs of the user it’s more than just good ergonomics it’s about understanding the context and culture of the

Stakeholders involved this understanding is found using direct observation and qualitative data which produces stories that people can really empathize with once the research is conducted the problem solver is more apt to define what the real problem is after diagnosing the true problem it’s time to ideate or brainstorm new ideas without the constraints of existing solutions because design thinkers learn by doing these radical ideas are then made into simple prototypes that test possible outcomes rapid prototyping speeds up the innovation process because we only learn about the quality of our ideas. When we test them in the real world the process of idat prototyping and testing is repeated early on so that mistakes are quick cheap and ultimately lead to success. so why Design Thinking the process provides a method and a unifying language for multidisciplinary collaboration leading to greater creativity and better solutions faster.

suddenly the world’s problems are simple and manageable with design thinking you.




Design Thinking Process

“Design Thinking is a process that utilizes empathetic creative innovative and analytical skills to provide solutions to an establish an understood problem”.

This process always keeps the end user in mind the means to create useful solutions in addition the process is a cycle that can be repeated until an effective and efficient solution has been produced as outlined by Hasso Plattner the design thinking process involves five steps.

The first step empathize revolves around the need to really understand the problem from the perspective of the end user ultimately the purpose of the first step is to grasp the situation as a whole to better comprehend what is needed next in the define step of the process the information collected from the empathize phase is analyzed and interpreted this step allows reflection on the problem that has been established as a means to create a plan on how to address the need for a solution this phase is focused on translating that need into a defined



The next step in the process utilizes a creative mindset to determine an innovative solution in this step the

solution is being imagined and research is being conducted on how to create reality from that image in other words this is the creative phase that allows the mind to ponder the details of the solution during the next step prototype a physical or tangible solution is created this step applies the creativity formed in the IGA phase creating something authentic tangible and real during the prototype phase the solution is brought to life all the while keeping the end user in mind Peter J Denning states that the process emphasizes frequent customer feedback from prototypes that elicit their reactions in the test step the prototype is reviewed feedback is gathered and adjustments may be made this step involves finalizing the solution that will actually be provided to the end user the test step allows for detailed fine-tuning and testing ensuring that the prototype will meet the needs of the end user while the test step provides a solution to the initial problem this process may need to be repeated until that solution is perfect or exact as a result we’re turning to the first step of the process and repeating each phase may be necessary to successful results this process should be viewed as cyclical in nature allowing the design to be centered on the true needs of the end-user as a graphic designer this process can prove extremely useful to ensuring that all client needs are met and exceeded with the end product here’s an example of how this process could apply in the graphic design world first the client contacts the designer

and explains what is needed the designer now enters the empathize step getting into the mind of the client and trying to picture what he or she wants from the design once the designer determines these needs the information gathered from a client is outlined and an estimate is provided to the client this is to find the needs of the client and given the designer a better understanding of where to go next during the step the designer will create a vision for the design what the look and feel of the design should be how the information should be laid out on the canvas and other design elements for a graphic designer the prototype step involves the physical designing of the end product from a presentation to a print design this is using the tools available to apply the creativity from the ig8 base and transforming that vision into reality with the prototype complete the test phase allows the designer to review the design for any flaws or issues and resolve them before handing off approved to the client in firms with groups of designers this phase will often involve multiple people reviewing and providing feedback on the creation now that the five steps are complete and the designer

is confident the needs of the client have been met the end product will be sent to the client for review the goal

is to exceed expectations of the client at this point however especially in the design world there are many times when the designers vision does not quite aligned with that of the clients at this point the designer will revisit step 1 try to better understand the client’s problem and travel through the process again as discussed before the process should be viewed as a cycle and not a simple 5 steps there will be times where those 5 steps will be repeated multiple times to find just the right solution to blow away the end-user meeting the clients expectations is great but exceeding them is what will keep the designer in business ultimately the process of Design Thinking can prove to be priceless to an entrepreneur as Leifer my nel and Plattner explain the method of design thinking melton end-user focus with multidisciplinary collaboration and iterative improvement

and is a powerful tool for achieving desirable user friendly and economically viable design solutions and innovative products and services through utilizing design thinking an entrepreneur can provide user centered solutions that exceed the customers expectation as a result the small business will be better

able to remain relevant to the needs of the consumer leading to a much higher chance of success



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